on monday, npd announced it was partnering with eedar to extend its retail research reports to the digital domain. today, having braved the great digital divide, the new york-based company announced it was ready to brave another, less digital divide: the atlantic ocean. beginning with q4 2011 sales, npd will offer a version of its ''''''games industry: total consumer spend'''''' service that tracks ''''''consumer spending for games content'''''' across europe's ''''''largest video game markets,'''''' meaning uk, france, and germany.

while companies like chart-track already provide retail insight in the uk, npd says its ''''''service in europe will focus on measuring channels that are not currently tracked in europe - namely those occurring outside of new physical retail sales.'''''' why look at digital in europe? we bet npd industry analyst anita frazier has a great answer for that. ''''''the new digital distribution channels in video games are not country specific,'''''' frazier told a press release. ''''''they are global in nature, which is why npd is taking its proven, proprietary methodology, developed over a number of years, and applying it to a global perspective.'''''' npd launching euro sales tracking service, focusing on digital for a 'global perspective' originally appeared on joystiq on thu, 11 aug 2011 03:30:00 est. please see our terms for use of feeds.




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