during an investors call today, gamestop executive vp of merchandise and markerting tony bartel mentioned that the company's recent earnings had been boosted by a title that apparently wasn't expected to be such a powerhouse. ''''''red dead redemption has been one of the very positive surprises,'''''' bartel explained. ''''''it probably has outperformed as large as any title has so far year-to-date.'''''' (redemption was released this week, so presumably bartel is largely referring to pre-order figures.)

as we see it, this could mean one of two things: either red dead redemption is doing outrageously, phenomenally well, or gamestop didn't expect a game made by rockstar, which had a marketing budget of a hojillion dollars, to have much sales power. considering the company isn't run by baboons, we doubt it's the latter.red dead redemption a 'surprise' hit for gamestop originally appeared on joystiq on thu, 20 may 2010 21:30:00 est. please see our terms for use of feeds.




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