even the not-so-keen-eyed observer has probably noticed by now that the
playstation move's logo doesn't really look like a letter ''''''m.'''''' that's because it's a letter ''''''a,'''''' as in ''''''arc,'''''' the name which, according to multiple sony sources who wished to remain anonymous, is what the peripheral
was to be called at retail until the company was refused a trademark on the arc name. in fact, we've been told that the change to ''''''move'''''' was made quite recently, which further explains the incongruous logo.
if you think ''''''move'''''' is an odd name for sony's motion controller, these same sources assured us that we got
lucky - many of the other proposed names following the trademark denial were ranged from silly to awful, they said. when we suggested that ''''''playstation boogie'''''' was about as bad as we could imagine, we were told, ''''''actually, that's an improvement over a lot of them.''''''
keep an eye on the move logo -- we wouldn't be surprised if sony's marketing department adds a little extra blue ink before e3, making it a true (stylized) letter ''''''m.''''''
'arc' lives on in playstation move's logo originally appeared on
joystiq on thu, 11 mar 2010 00:40:00 est. please see our
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