according to various articles, cbhd, china blue high definition, is outselling blu-ray by 3 to 1 ration in china. the cost of player is on par with blu-ray players. however, the discs themselves are only about $7-8 dollars compared to 30 for blu-ray. this is interesting news as china is now a major market for any consumer goods including high definition formats. if the market penetration gets higher, the movie studios will have to start releasing their movies on cbhd.