In technology sector, it is rare to see a competitor develop and sell a competing manufacturers technology. Losing out in competition usually means death knell for the company in technology sector. However, it is entirely different matter when it comes to format war. Sony readily manufactured and sold VHS over their own defunct Betamax format. This time around, Sony’s Blu-ray won over the Toshiba’s own HDDVD format. With the defeat, Toshiba officially announced the end of HDDVD format on February 19, 2008. Since the announcement, Toshiba has taken nearly 18 month to bring out their first Blu-ray player. It feels like Toshiba is begrudgingly releasing their first Blu-ray player. It has to feel somewhat irritating to release a Blu-ray player after its own HDDVD was killed off by it. Even so, Toshiba is an excellent manufacturer with long history of producing great electronics.

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