that and i am sure that target and best buy paid some money to be able to get the blu ray verson of the movie that much sooner then everyone else. yes ed i would agree with you that there is a target in more or less every town around. so this makes a lot of sense for them to get in on this deal. i am sure this will lead to other stores to work out getting movies as exculsves for them as well in the blu ray verson.